Today Bellwether Coffee announced its latest electric, ventless coffee roasting machine, The Bellwether Shop Roaster. The new roaster, which is the company‘s third-generation electric roasting machine, will retail starting at $14,900, about one-quarter of the price of its second-generation roasting appliance.
According to the company, the Shop Roaster will be able to roast 3.3 pounds of coffee in about 15-20 minutes, meaning a throughput of up to 13 pounds of coffee per hour. As part of its new product lineup Bellwether will also offer a continuous roasting upgrade to the Shop Roaster for $19,900. The continuous roasting upgrade will enable the auto-loading of green, unroasted beans into the coffee roaster, enabling up to 13 continuous roasts or 44 pounds of coffee before refilling the base with unroasted coffee beans.
We’ve been following Bellwether since the early days here at the Spoon when they were one of the early roasting infrastructure players pushing the industry towards electrification and decentralized roasting. While some of the bigger players in roasting, like Probat, have started to offer electric roasters, Whiel some players like Carbine have gone out of business, Bellwether continues to push the envelope on size and could attract even more coffee shops and retailers to experiment with roasting their own beans.